Case Study: Driving Leads & Brand Growth for a Small Home Builder
A small, family-owned home builder in the Orlando area was launching new communities but struggling with an underperforming online presence and inconsistent lead generation. They needed a system to attract potential buyers, increase engagement, and streamline lead management.
Strategy & Actions:
I partnered with the client to build a strong digital marketing foundation and deliver measurable results:
- Marketing Campaigns & Ads: Developed and managed multiple paid social campaigns that significantly boosted website traffic and generated high-quality leads. One community page saw traffic more than double the average, while campaigns achieved over 125,000 link clicks and over 1.5 million impressions year-to-date.
- Lead Generation & Automation: Implemented and optimized marketing automation workflows to capture leads efficiently. Automated emails, contact data collection, and follow-up task assignment ensured timely engagement with prospects. Since implementing these systems, the client generated over 350 leads from social ads alone and over 1,700 total online leads across platforms.
- Content Creation & Social Media: Created high-quality photos, videos, and graphics for social media and listings, prioritizing video content that consistently outperformed other types. Managed all social channels, ensuring brand consistency and positioning the client as a trusted industry presence.
- Process Improvements & Problem Solving: Resolved listing inaccuracies on multiple platforms, implemented streamlined workflows for internal requests, and incorporated additional marketing responsibilities without disrupting existing tasks.
- Online Listings & Reviews: Maintained accurate, SEO-optimized listings with enhanced visuals like video tours. Managed online reviews to strengthen reputation, highlighting positive feedback and professionally mitigating negative comments.
Results:
- Website Traffic: Community pages saw significant increases, outperforming other listings.
- Lead Generation: Over 1,700 online leads, with more than 350 from social campaigns.
- Brand Visibility: Increased engagement and awareness across social channels.
- Operational Efficiency: Automated workflows ensured leads were properly captured, followed up on, and tracked.
- Content Impact: Videos consistently drove higher engagement, helping position the client as an industry leader.
Scroll-Stopping Stories
Short-Form Videos That Sell Homes
Client Experience:
The client benefited from a more organized marketing system, measurable lead generation, and improved online visibility. Streamlined processes and creative content strategies gave the team confidence that their brand was professionally represented online and attracting the right buyers.
Before vs. After Snapshot:
- Before: Limited online presence, inconsistent lead flow, disorganized systems, underperforming community pages.
- After: High-performing ad campaigns, automated lead capture, engaging content, accurate online listings, and a strong, recognizable brand presence.
A. Rose Creative 